Know the market before you commit to it.
Incepta Advisory gives leadership teams the evidence they need to choose a country and an entry route, with a realistic figure on the cost of getting there.
- Market sizing and demand analysis drawn from local data and buyer interviews
- Competitor mapping, with a close look at how incumbents price and sell
- A side-by-side comparison of entry routes: direct sales, distributors, agents, partnerships or acquisition
- Regulatory and licensing requirements that affect how you can trade
- Estimates of entry cost and time to first revenue
- A go or no-go recommendation with the reasoning set out in full
We start with desk research and move into fieldwork early. Our advisors speak with prospective buyers, distributors, trade associations and former executives of competing firms, usually in their own language.
When a client is comparing countries, Incepta Advisory scores each one against the same criteria so the trade-offs sit side by side. Projects typically take six to ten weeks, and you receive a full report for the board along with a shorter version for the management team.
- Is there enough demand to justify a local entity, or should we sell from home first?
- Which of our two shortlisted countries should come first?
- How do buyers in this market choose their suppliers?
- What margin will remain once local distribution costs are paid?
Weighing up a new market?
Send us the countries on your shortlist and we will explain how we would test them.